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Who's Shoes ID™
Which
is more important – your pet or your child? Weird question? Not really when
you consider that 60,000 pets are reported lost or stolen each year. 90% of them
wear ID. Ten times that number, or 600,000 children are lost each year, yet only
2% carry ID.
When Mary Lynn Fernau’s nine-year-old son
got a large fishhook stuck in his finger while at a friend's house, she learned
just how important identifying a child can be. It happened one morning when
both she and her husband were at business meetings. Though her son knew his
home phone number, he did not remember either cell phone number. Not being able
to reach the parents, the friend's father took the injured boy to the emergency
room and left a message on his parent’s answering machine. When Fernau
and her husband returned home they received a horrifying message that he had
been hurt and was waiting for them at the emergency room. By then it had been
TWO HOURS. They raced to the emergency room to comfort their son and authorize
the medical treatment to remove the fishhook from his finger. “With an
ID they could have reached us immediately and we could have been with our son,”
thought Fernau. A few weeks later she began developing Who’s Shoes ID™.
The product is now available to all parents, caretakers of elderly or handicapped,
as well as joggers and outdoor enthusiasts.
Fernau has long been a child safety advocate.
In 1991, she started one of the country’s first baby-proofing, home inspection
businesses. She surveyed homes, provided practical advice for protecting the
children while keeping the home decor elegant and safe. She suggested appropriate
safety devices and security measures and offered guidance on their installation
and use. She also organized one of the cities - Omaha, NE - first safety fairs.
While working at Omaha Children’s Hospital,
she formed and chaired a community coalition of more than a dozen city and state
agencies called “Please Be Seated.” Their goal was to ensure that
all children rode in an effective car safety seat that was properly installed.
The organization provided car safety seats at a discount, sponsored safety fairs
and safety seat inspections. Fernau aided three other states initiate similar
programs.
It was also at Omaha Children’s Hospital
that Fernau first realized the importance of quickly identifying injured children.
A daycare bus accident brought several unidentified children into the Emergency
Room. It was Fernau’s responsibility to act as a liaison between the hospital,
daycare and the media to expedite the identification of the children, notify
the parents and provide time-sensitive yet, appropriate information to the media.
Fernau’s work with children has continued
over the years as an advocate for safety, education and opportunities for children.
As a black belt in Tae Kwon Do, she instructs children in self defense and encourages
respect for oneself and others, determination and discipline. She has assisted
numerous children’s charities raise money for their causes and build community
relationships. She hopes to make her patented product and its spokesowl, Osgood
Owl, into a safety icon for kids, providing information in a fun and educational
manner.
When
should your child wear ID?
“Everyday – that is when your child
needs to wear their ID,” recalls Krista Fabragas. “My five-year-old
daughter was at a spring break daycare program. Though we used Who’s Shoes
ID, I reserved it for ‘special occasions’ not everyday, so she didn’t
have on her ID that day. The program was in a new building and my daughter got
confused going from room to room and ended up outside. A neighbor found her
and took her to the local police department.”
Fabragas continues, “Even though we practiced
and practiced our emergency information the only thing she could remember that
day was the name of our subdivision. Luckily, a police officer who was a friend
of the family recognized my daughter. Five hours had passed from the time she
left the room to the time he returned our frightened daughter to the daycare.
Neither the school nor we knew she was gone! I am terrified to think of what
could have happened to her in that time or longer if not for the neighbor and
the police officer. If I would have put the ID on her shoe she would have only
been gone a few minutes! Everyday every situation – that is when your
child needs ID”
Who's
Shoes ID™ - Top Ten Safety
Tips:
As with any safety measure, parents should coach
their children on what to do in an emergency situation.
- Instruct children to “Never” go
anywhere without first getting permission. Don’t go looking for lost
pets, to someone’s house, riding in a car.
- Have children wear up-to-date, discreet personal
ID at all times.
- Parents always carry a current photo ID of
your child. Keep fingerprints and DNA samples at home.
- Before going on an outing, play a game of
“what do I look like?” Have your children recite what you look
like and what you are wearing that day. Parents take note of what your children
is wearing that day.
- If lost, tell children to stay where they
are. Don’t go running around looking for mommy and daddy. Assure them
you will return to where you last saw them.
- Instruct children to identify “helpful
strangers.” There are certain kinds of strangers that can assist a child
when they need help: mothers with children, other children, uniformed police,
store clerks.
- Teach children to show their ID to another
mother or uniformed employee in an emergency situation.
- Instruct children never to play alone, teach
them to stay with at least one other child.
- Teach children that their body belongs to
them. Teach them to trust their feelings. Say “NO” and run away
from a situation if it doesn’t feel right.
- Teach children to scream “Help –
you’re not my mommy or daddy,” if someone tries to take them.
Teach children to rip off their Who’s Shoes ID and leave it as a clue
for law enforcement if a stranger does take them.
Lost Children*
1,315,000 (1.3 Million) children are lost and missing each year.
Every 40 seconds a child goes missing from their parents.
Nearly 600,000 of those children are involuntarily lost or injured for one or
more hours.**
Five to six times that many children (2.5 to 3 million+) are lost for shorter
periods of time at malls, parks, public events, theme parks, etc.
The majority of lost children are 10 years old and younger.
2-year-olds are at greatest risk.
The FBI receives 2000 missing child reports every day.
Medical Emergency***
98 out of 100 children NEVER carry personal identification.
Many children cannot remember their address or phone number, or parents’
names.
1 out of 4 children will go to an emergency room injured in an accident each
year.
2 of those 4 will not have accurate medical or emergency contact information.
25% of the population has medical conditions that should be known to medical
providers.
Alzheimers****
14 million elder adults suffer from Alzheimer’s.
Wandering is a common problem in Alzheimer patients.
Runners*****
Approximately 22.8 million people jog, run or walk in the United States.
95% carry no personal identification with them while exercising.
* 2002 report from the US Department
of Justice Office of Juvenile Justice and Delinquency Prevention.
** Based on child’s whereabouts
being unknown for 1 or more hours. Involuntary loss: child is unable to make
contact with caretaker because of
miscommunication or they were lost, injured, stranded or too young to know how
to make contact with caretaker or return home.
*** 2000 report by the National
Center for Health Statistics.
**** Alzheimer’s Association
statistics
***** Runner’s World Magazine
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view other Products that have won the CNE SEAL OF EXCELLENCE AWARD click here...
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Untitled Document
Check
out the contents of the Full Online Version of Our Most Recent Issue of CHILDREN
OF THE NEW EARTH MAGAZINE Below
To ACCESS the most recent
issue of CNE Magazine click on the
photo above
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Highlights from our
Online Magazine
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Below is an example
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to access them or see more, click
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DON'T MISS OUT ON ALL THIS GREAT PARENTING INFORMATION - CHECK OUT OUR ARTICLE
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CHILDREN OF THE NEW EARTH
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DISCOVER
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To find out more visit www.matrixforkids.com
or call 425 776 1441 to register
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COLUMNIST, DR. STEVEN RICHFIELD'S PARENT COACHING CARDS ARE NOW AVAILABLE AS
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